Purple Twig- Art Exploration for kids. A mom run small business in Los Angeles. Stop by to see the trials and tribulations.

Wednesday, May 23, 2012

let's start from the very beginning

About two years ago came to the conclusion that I wanted to open my own art studio for kids and  families. I'd been teaching art at the Armory Center for the Arts in Pasadena for about 8 or so years and I had started the Purple Twig which was rogue art teaching. I would go to your house and teach a class. My good friend, Ivan at Art Design Office had already created Purple Twig's identity and website. But Purple Twig needed a home. I wanted to have my own place to create art happenings for kids. But I know, I mean knew absolutely nothing about business. NOTHING! So my first step was to ask my long time friend Ally, who is an environmental lawyer what I needed to do. She laid it all out for me. The first and most important thing I needed to do was to get a good CPA. So I did. Bobby Malhotra has been amazingly helpful. I couldn't have done this without him. I completely recommend him if you are in the Eagle Rock Area of Los Angeles. 
I listened closely to both Ally and Bobby about S corps and LLCs and businesses licenses. I went to Leagalzoom, paid my $500, waited 6 weeks and became Purple Twig LLC.  It's not so mysterious.

During all this time I am doing research. Cataloging art projects and activities from the Armory, from craft fairs from my own projects. Doing research online for art and craft projects for kids. I even sent my daughter to all sorts of art classes around town to check out their business and teaching models.



Then I looked for a space. The first time I drove past this vacant storefront in Eagle Rock I knew it was right.

That's my friend Karin. She asks questions that I would never dream of.  It's good to take someone like her with you. She made me look at spaces that I was never interested in. It made me even more sure that this was the right space.



That was my first look inside all 1,000 feet of it ( a bit blurry)  and this is the bathroom (a bit disgusting).

After putting in an offer and negotiating with the land lord (which I didn't know one could do). I sent that lease agreement to Ally a few times and she came back with some great changes. 
I went camping with my family and when I got back I got the keys with two months rent free to renovate.

While at our local super market, I noticed these small green chairs. I immediately bought them all. It was my first purchase for the new space. And they are one of my best.
I had big plans for the storefront, building walls, sanding concrete, beautiful tiles, I also had a very limited budget so I did almost all the work myself, except the painting. 


And the electricity, although my brother did try and talk me into learning this for myself.

 I did put those things together, which took days.



I looked at tiles and paints and shelves. I went to flea markets and thrift stores. I spent more time in IKEA than I ever wanted to spend in my life. And in the end I went very simple and functional.I finally got to put the art supplies that I had been saving up from thrift stores, art stores and our own recycling.



Look at this amazing bathroom. I am so proud of this. I cut and installed the tiles ( I electrocuted myself a few times. If any of you ever cut tile you know what I am talking about. I wished I had gotten a demo on that power tool beforehand) , created the vanity and built the step stool from the crates that contained the concrete tiles. It's quite a difference.


After about 4 months in the making I finally opened my doors for the Eagle Rock music festival on October 5th 2010 and was completely overwhelmed.

1 comment:

  1. Sooo cool to see this amazing progression! I'm excited for the blog and so thankful that Purple Twig is part of our lives!

    Elise

    ReplyDelete