Winter Camp- week 1

We do have so much fun creating full days of activities for the kids during school breaks. We did two 3 day weeks for winter camps this year. When coming up with the curriculum we really needed to figure out a way to get the kids some outside time. Since we don't have a park right near us we decided to use the neighborhood for what it had to offer. There is a patch or grass that sits adjacent to a local elementary school. We decided to hold races and play some outdoor games there, but also do scavenger hunts with objects the kids had made, hiding them around the neighborhood.  So we filled the days with art making, game playing, reading and going for walks. It's so nice to have the kids for longer ongoing days, so we can do more ambitious projects, as well as, to get to know the kids better.

Here ages 4-5 are creating little snowstorms to send through the mail. They use paper punch outs and we put them in envelopes for them to send home. They love getting things in the mail.

The outside time is important. We take walks in the neighborhood, gathering material for artworks, playing games and creating obstacle courses. 

A PARADE

During the first week we made flags and snowflake banners for a winter parade. We love a parade.

Ages 4-5 made these  beautiful winter flags made from fabric which they painted and added other smaller fabrics and colorful yarn.

 The older kids, ages 6-9 made these lovely snowflake banners for the parade.

We cut out snowflakes from paper, added some white glitter and hung them for sticks we had found on our walk. 

I brought in bells and other musical instruments for the kids to carry in the parade. We all set off down the street, waving at people and ringing our bells. Some of the parents also joined us in our Winter Parade. A good time was had by all.

A Great Gift.

Look at what my husband put in my stocking.

THE STICK BOOK is right up my alley.  I couldn't think of a better gift. It's got it all, beautiful images, ideas for outside time with kids and like it says loads of things you can make with a stick. After lounging around in the morning we went for a Christmas day hike gathering our own sticks along the way. It felt quite luxurious to not go near my computer for the entire day. 

MERRY CHRISTMAS!!

Winter Workshops

I do love the early winter here in Los Angeles. The skies are so beautiful after it rains and the hills are so green. We go for early walks in the hills, do more staying in and reading and eat a lot more soups. I also love all the ornament making and winter treat making that happens in December. We, at the Purple Twig, do believe in process over product, that the exploring of materials is how to build confidence and emphasize creative thinking with children, but I do so love to teach a craft, whether it be sewing, knitting, ceramics or printmaking. If you begin with beautiful materials, whatever the kids make will be beautiful.

Look at the wonderful holiday cheer we have been making with kids during our workshops. We did holiday card printing by using print foam that the children draw into. This is good for ages 3- 103. Some of our parents get into this one as well, which we welcome. Here are some card the kids made with a snowflake theme. Each one is individual just like a snowflake. We finished them off with a bit of glitter.

Here are a few more using different colored inks on different colored papers. I just love these Winter trees, some with snow on them.

We also had workshops for ornament making from pastas that we glued together, painted white and added glistening white glitter. 

And these little winter dioramas in a small round tin complete with fake snow that one can shake. We used stickers, stamps on small white pieces of paper and glued them into the tin and some even added little pine cones.

We also made this big winter dioramas in a jar using fake little trees, animals and lots of fake snow. I have tried doing these as snow globes but no matter how much hot glue we used they ultimately all leaked so by taking the water out of the equation they are lovely dioramas. Just hot glue your scene onto the lid of the jar. One thing to realize when making these is to first add rocks or white stones for the animals to sit on, otherwise they won't be seen over the curved lip of the jar.

Happy Winter!!!

Giving Thanks and Making

I love that day or days of holidays where things are quiet and you don't have to go anywhere. During those relaxing days we spent, making art, reading stories of thanks and honoring some of the objects made by a few native American tribes.

To start off we made these hand turkeys. What's a Thanksgiving camp day without a hand turkey

Then we honored the Native Americans of the Pacific Northwest by learning a bit about totem poles and making some ourselves with Sculpey and skewering them.

Look at these incredible totem pole drawings.

On the second day we made these amazing looking arrows from dowel and paper feathers that they made. The dowel is decorated with tape.

Then we spent the afternoon making God's eyes. They loved making these. We have so many skeins of beautiful yarn that have been donated to the Purple Twig. I am always looking for new ways of using them.

HAPPY THANKSGIVING!!!

What's Marketing?

Okay so it's been about two years now since I opened the doors of Purple Twig. It has been so fulfilling in so many ways. I feel good about the website and how it conveys our sophisticated yet playful relationship to art education. I  am happy about our classes, the way they are structured, the progression of projects and I have found some fantastic teachers. I just got the floors sanded and now the space is much warmer and comfortable.

I have learned about budgeting and book keeping allowing me to stay above water. The thing I still am trying to understand is marketing.
I was convinced to buy an ad on one of those parent resource websites. "We can reach over 6,000 families in the Los Angeles area", "We so believe in what you do and want to work with you that we are willing to offer you both a spot in our news letter and a banner ad on our website for half the price, just $700. If you get just 4 families from that you will recoup your fees" I bought it literally and figuratively. Did I get any families from the ads? As far as I know, not even a phone call.  I felt a bit like a fool. When I spoke to others, I realized that I was not alone. Many small businesses succumb to the pressures of advertising in places that are just not working for them.
What has worked in marketing so far? Word of mouth. Moms are a powerful resource.  Mothers are also very supportive of other mothers and mom run businesses. It really has been the mothers who have told other mothers or posted on mom's group sites that have been the most successful. I then realized that I am an intimate business with a personal space. It's all about the community. Those big corporate sites or those Groupon type sites won't work for Purple Twig. They don't reflect this business.

So I decided to do some guerrilla marketing. We had made these posters during our dinosaur themed week at summer camp. We posted them around the neighborhood during camp. I had about 250 printed up and posted them in different neighborhoods around libraries and schools. Did this bring in any new students? I am not sure about that, but I do know that it made more than one person smile. 

Celebrating Sukkot with the kids

At my children's school this week I helped celebrate Sukkot, the Jewish celebration of harvest. We built a sukkah at the school's farm. It was a simple structure of four 2X4 posts dug into the ground with 2X4 posts connecting them at the top. We then used twine wrapped around the posts for two of the walls  and the roof and a blanket for the back wall.

We invited the children to decorate the sukkah by weaving dried corn stalks into the twine. With my youngest's class we did watercolor paintings of our favorite fruits and vegetables, cut them out and hung them from the top twine. They were learning the letter H this week which was perfect to talk about harvest and hut.

The tradition is to invite a friend into the sukkah to share a meal.  I made apple and pomegranate salad for the kids to share while sitting together in the sukkah. It's such a wonderful holiday and after the High Holidays can be one that is difficult to muster but a beautiful way to celebrate the fall and to celebrate friendship.

The First Few Months

We opened (and when I say "we" I mean "I") October 5th 2010 on the night of the Eagle Rock music festival. The response was so positive and welcoming. I was so pleased that I chose the right neighborhood for my first business. One that would appreciate an art studio which promoted process and experiential activities. I thought to myself "I am going to have open studio every day and at least 3 people are going to stop by to make things with there kids". Along with the open studio, my goal was 20 kids in my classes. I was offering 6 so I thought that was a fair number. Reality set in pretty quick.  I had 11 students my first fall session. Yes, 11 and maybe two people a week coming in for open studio not per day.  I love those families who started off with me and entrusted their children to me. Most of those families are still taking classes and the Purple Twig would not have survived with out them.

This was one of my first art classes "Little Architects". We started out by building roller coasters and amusements parks, talking about structure and foundations for building.

So 11 kids was not going to get me through two months of rent.  I decided to start doing workshops on the weekends so that families could get acquainted with the shop. I  figured if families knew what we did then they might sign up for the next session. Well that was my first good idea as to growing the business. It completely helped supplement me through.